We met today to discuss and present our ideas. A further team brain storm came up with the ideas of ‘Save the world with the body shop’, ‘A Force of Beauty’, ‘It’s our world’, ‘Recover our world’, ‘Support our world’, ‘the power of you’, ‘Value every body, every mind’ and ‘Care, Compassion, Consider’. Although some the ideas presented on this blog were considered, we discovered that we had all come up with slogans and ideas involving the word ‘save’ in some variation for at least one of the products. This is a key theme across the Body Shop’s history so this was a theme we opted to continue. In addition, some of the slogans I had presented were toned cheekily and the group collectively thought that some of the wordings may cause slight offense, or that some of the ideas would take more thought processing and wouldn’t necessarily be understood within an instant.
Our ideas for the four products we wanted to take the idea of ‘Save the world with the Body Shop’. Lauren had produced mock up’s using super-hero costumes and we had also talked about the driving people into store campaign (discussed further in the post ‘Driving People into Store’) using super-hero props so it seemed to all fit in as a whole campaign. A following post will show the final poster ideas we will submit to the D&AD brief.
The social media campaign, it was decided, would go along with the ideas of mental health as we all felt this was a strong idea. Mental health has had increasing attention in the UK and it was felt by the group members that it would be something the body shop had not focused on before. Ideas for the mental health post will be shown in the next post.
With this meeting over and decisions made, we are now concentrating on producing the final products to meet the D&AD brief.