The Body Shop are renowned for introducing ethical campaigns across the globe which I have put together into timelines, these timelines reflect the published editions on the company’s website but in an easier to view in one go format. (i.e slightly more boring and less interactive way).
Our group can then use the documents to look for patterns or gaps in the campaign history so we can then start producing ideas to move the brand forward and create a new social media campaign!
The following links will take you to PDF’s created by me!:
More links will follow.
The Body Shop (2014) Our Campaigns. [Online] Available from: http://www.thebodyshop.com.au/Values-OurCampaigns.aspx#2013-0 [Accessed 3rd February 2014]
The Body Shop (2014) Campaigns. [Online] Available from: http://www.thebodyshop.co.uk/values/campaigns.aspx [Accessed 3rd February 2014]
The Body Shop Foundation (2014) What we support. [Online] Available from: http://thebodyshopfoundation.org/what-we-support/ [Accessed 3rd February 2014]