We had a number of ideas to drive people into store. The two shortlisted ideas were:
1. Promoting make-overs in store to have your make-up done for a night out on the town, customers can then share ‘selfies’ of themselves on twitter with the hash tag #thebodyshop
2. Promote in store make-overs by using super-hero props, such as a wonder woman head band and cape, and then upload ‘selfies’ to the Body Shop’s twitter page with the hash tag #savetheworld. The uploaded images will then appear on digital billboards in the shopping centres local to the store.
This is our final written up version of idea 2. which we felt fitted the brief and also the posters we were producing for the four products: