This was the final design for the social media campaign which was submitted to the D&AD brief:
Although bipolar disorder is usually associated with mood swings from one end of a spectrum to another, I believe that this poster could be stronger and could support a difference in variance ie. not just sad and happy. The poster feels fairly basic and I feel that it doesn’t represent such a diverse range of mental health issues. The idea presented in the post ‘Social Media Campaign Ideas’, I felt was stronger as it showed a wider representation, although not necessarily being quite as straightforward as the idea submitted. However, collectively the group decided to run with the idea of the ‘split’ face as it was a clearer message and on the basis that everyone can feel like this.